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Tip 73

Cyberspace?  Do I really want Martians buying my house?

What about placing my ad on the Internet, you ask?  If our guess of the human tendency is right, people may look at the Internet for houses for sale, but may not necessarily be serious buyers. 

So the Internet for now would be an alternative to traditional newspaper advertising.  Just watch people in cafes who are reading the classified ads.  They usually mark the paper, circling those ads that they’re interested in. 

On the Internet, the buyer would either copy contact details by hand or print the ad – this can be cumbersome.  At least with the newspaper at hand, people can just toss it in the seat of their cars as they drive off to visit the property, and can look at the ad again, if needed.

Tip 74

Do you want to write a house story?  Try the home section, not the classified ads

Think twice, even three times before you get that pencil or word processor moving.  Avoid flowery words.  Avoid expressions like “it will capture your heart”, or “a house of your dreams”, or “here’s a house where you can have many memorable days”. 

People are not really looking for something to captivate their hearts or memories.  They’re looking for a real house to live in, for a roof over their heads.  The dreams and memories can come later, but at this point, buyers are only interested in a physical structure that they claim ownership of.

Tip 75

What should I say?

Word your ad so that it answers the questions that buyers would want to know: location, the fact that you’re selling it yourself (no brokers or agents please), brief description of house, a starting reasonable price. 

Mention that you’ll take the best reasonable offer, and put your area code and telephone number.  These are the only points that buyers are initially interested in.  Other details like amenities and extras and true value can be discussed face to face or during a follow-up telephone call.