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Tip 64

Will the buyer ask for flexibility?

Fourth ingredient:  Terms.  The more terms you have on the property, the more potential purchasers you reach.  Again, the price of your house must reflect the kinds of terms available to purchase it.

Tip 65

Is this a good time to sell?

Fifth ingredient:  Market.  Market conditions are influenced by key factors such as interest rates, supply and demand of houses in your area, competition and the general state of the economy. 

Real estate is a cyclical phenomenon.  The beginning of 2000 witnessed a surge in home building.  All of a sudden homes were being sold faster than contractors could build them.  When there’s a real estate boom, this is an excellent opportunity to make a killing!

Tip 66

The truth will come out…

So keep those five ingredients uppermost in your mind at all times.  Now you’re ready to word that ad. 

Be honest. 

Don’t say you have a house in excellent condition when your inspection report has a long list of deficiencies and repairs your house will require. 
Don’t say you have 3 full bathrooms when you really have only two bathrooms and one powder room.  A powder room, as we all know, does not qualify as a full bathroom. 

Also, don’t say that you live in a quiet neighborhood when in fact your house is located near a university campus where you hear students partying all night.  If you mention that your house has an alarm system, it better work.