Copywriting Tips for Affiliates

Web Copy or the content of your website plays an integral part in the success of your venture, so whether you are an affiliate, a marketer or a reseller,  you just cannot afford to ignore this aspect. In the marketing world, text rules! Websites loaded with graphics and flash intros may look "cool", but if search engines cannot spider and index your site according to the keywords you specify, all your efforts will be wasted.

Copywriting is a very essential skill and good copywriters charge anywhere from $100 to $1000s for just one page sales letters. However, it does not mean that you need to hire someone to write the content for your site. There are innumerable resources that can help you become a good copywriter.

While the rules of writing remain the same, the tone of the web copy would differ, depending on the role you play.

A common mistake that most affiliates make is that they try to copy parts of the sales letter or the eMail ads to promote the product. But most marketers say their sales letters offer high conversion rates, so isn't it a good idea to use the same copy? NO! Think about this, a prospective customer comes to your site, reads the text you have copied from the marketers site, and clicks on your link to go to the product's site. What does he see there? The same content!

This overdose puts him off and he just goes away to another site. As an affiliate, your job is not to sell the product but to pre-sell it. Your task is just to make the customer aware of the product and then send him to the product's site where the marketer takes care of making the sale. Make Your Content Pre-sell is an excellent eBook on this topic which shows you how you can make the sale without being too aggressive.