Types of Resell Rights

Before you buy the resell rights to a product, make sure you understand what you are getting. Here are the types of rights you can get:

Resell Rights
Gives the right to resell a product: This can apply to both physical and digital products. Where digital product is concerned, you resell the product and keep 100% of the profits without losing the enjoyment of the same product as digital products are duplicable in nature.

Basic Resell Rights
You have the right to resell the product but your customer does not have the right to resell it to another. You keep 100% of the profit after every sale you make.

Master Resell Rights
You have the right to resell the product as well as the Basic Resell Rights itself to your customers. Your customers can in turn resell the same book to their customers. The Master Resell Rights can either be bundled together with the purchase of the product or purchased separately from the product.

Private Label Rights
This is the grand daddy of all resell rights! Buying Private Label Rights usually give you the right to change the product in any way you like, put your own name on it, sell resell rights or even master resell rights to others and basically use and treat the product as it were your own creation.

Give Away Rights
You can give the product away for free. In most cases, however, you cannot resell and/or edit it.

Royalty Rights
You have to pay the original product author or franchisor a percentage of every sales made by you. This right normally applies to physical products. McDonald’s and books found in bookstores are very good examples that demonstrate this right.